Baytowne Bridal is more than a bridal boutique; it’s a family-owned business with deep roots in Panama City, FL. Our mother-daughter trio—Erica, Adrienne, and Natalie—are proud Panama City natives who bring diverse backgrounds and a shared passion for serving brides. Together, they create a personalized and memorable dress-shopping experience that celebrates every bride.
We believe every bride deserves to feel beautiful and confident on her wedding day, and we’re honored to be part of that journey. Thank you for considering Baytowne Bridal; we can’t wait to welcome you!
Our
Story
At Baytowne Bridal...
We all share a deep love for planning our weddings, and one of our favorite memories is the joy of saying yes to a beautiful white dress together. Each of us traveled to create that special moment, which inspired us to bring the same magical experience to the ever-booming Panama City. With a passion for celebrating brides, we left our careers in education to turn our dream into reality, believing that every bride deserves a personalized and unforgettable journey as she finds her dream gown right here in our vibrant community.
Meet the team
ERICA PRICE
A fifth-generation Panama City native, Erica Price brings her entrepreneurial spirit and dedication to Baytowne Bridal as our CEO. With a successful career in the legal field and a thriving real estate business, Erica chose to step back from her day-to-day duties to focus on family, her passion for business, and her love of cooking. When the idea for Baytowne Bridal came to her, she embraced it wholeheartedly, applying her expertise to build a truly special experience for brides. Today, Erica continues to lead with vision and passion, remaining the driving force behind our boutique's growth. Her current favorite gown is the Estelle by Justin Alexander—a perfect match for her timeless, elegant style!
ADRienne anderson
Adrienne Anderson brings her warmth and dedication to Baytowne Bridal from her home in Nashville, TN, where she lives with her husband and two children. A University of Central Florida alumna, Adrienne majored in elementary education and taught 4th-grade English before stepping into the bridal industry. Co-founding Baytowne Bridal became a meaningful way for her to shift from the classroom to giving back to the women of her hometown. Now serving as Chief Financial Officer and Social Media Manager, Adrienne finds immense joy in coming home and being part of bridal appointments. Her current favorite gown is the Dahlia by Kelly Faetanini—a perfect match for her elegant and timeless style.
Natalie lambeth
Natalie Lambeth brings both fashion expertise and a heart for service to Baytowne Bridal. A graduate of the University of Southern Mississippi with a degree in Fashion Merchandising, Natalie gained experience working in the fashion industry in Dallas, TX before returning to Panama City with her husband. As our Chief Operations Officer, she manages bride and designer relations, ensuring an exceptional experience for every bride. When you arrive at Baytowne Bridal, Natalie will be there to welcome you with warmth and expertise. Her current favorite gown is the Rhode by Casablanca—a beautiful blend of classic and modern elegance.
Erica, Adrienne, and Natalie are grateful every day for this journey and feel truly blessed to welcome the beautiful brides who walk through our doors!
Our mission
Our mission is to intentionally walk alongside brides searching for the perfect dress by creating an experience that allows women to feel seen and confident while expressing her fullest self. We value and know the importance of personalization and individuality through each step of this very special season.
What Makes Us Unique
At Baytowne Bridal, we offer a distinctive bridal experience that goes beyond simply finding a dress; it’s about crafting beautiful memories in a warm, inviting atmosphere. As a family-owned business, we celebrate each bride's unique journey with personalized attention.
​
Our curated collection features stunning gowns ranging from $1,000 to $5,000, ensuring there’s something special for every style and budget. To enhance your experience, we provide complimentary drinks and snacks, and you’ll have the entire space for you and your party during your appointment.
​
With our passion for bridal fashion and commitment to the community, we empower brides to say yes to their dream dress and celebrate this exciting chapter with joy.